Gisele Bundchen censored in the Middle East
Clearly seen by some as too Eastern countries discovered in the campaign it conducted for H & M, Gisele Bundchen was partially censored in the Middle East.
Necklines, bare shoulders and kept small, the collection H & M worn by Gisele Bundchen did not appeal to some Middle East. On many photographs, a T-shirt was added in order to hide the curves of the Brazilian model.Following this change to advertising, the international leadership of H & M was contacted by the newspaper Liberation who wanted to know the reasons for this bias. At this point, the direction of the brand has reported taking into account the wishes of some Eastern countries on the introduction before the woman. It is said that "for some markets more strict about how much skin they can show, we decided to add accessories to the images. This is not the first time we do that, it is not dramatic. " This choice tends to lead many discussions ...
